"Amazon, Google and Apple all use this method I'm about to teach you to become the successes that they are today!" When you are able to associate yourself with the big names, people pay attention. You borrow credibility, even if you've never advised these companies or worked in them. This is also why people take photos with celebrities and hang them on their walls, both physical premises and social media.
What to do with this information:
When you are a buyer, recognise these tricks and don't let them affect you making the right decision. Don't hate marketers. It is their job to help sellers connect to their target audience. As a buyer it is your responsibility to understand the product and whether it fits you.
When you are a seller, this is a trick you can use. No matter how well you market, you must still have a good product if you want to stay in business. Do right by your customers.
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