Free stuff is often not free. In exchange, you give them an opportunity to sell their real products to you. Free attracts you. Free allows the seller to get a foot in. Maybe they'll get your email, or your time. At least they'll get your attention.
What to do with this information:
When you are a buyer, recognise these tricks and don't let them affect you making the right decision. Don't hate marketers. It is their job to help sellers connect to their target audience. As a buyer it is your responsibility to understand the product and whether it fits you.
When you are a seller, this is a trick you can use. No matter how well you market, you must still have a good product if you want to stay in business. Do right by your customers.
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