Sunday, 30 June 2024

Don't sell solutions. Solve problems.

 


Recently I took up an unusual job. Normally clients ask me to do leadership training. This particular client enquiry came in just like any other enquiry. The client shared their requirements in writing. I went into a detailed online discussion with the training requestor. They shared their pain points. What surprised me was when I submitted my proposal, they told me that wasn't what they wanted. Despite all those discussions. So I had to dig deeper, with the right persons, to figure out what exactly the problem they wanted me to solve was. It wasn't about what content I had or could deliver. It was about whether I was the right person to help solve their problem. Eventually I took the job because I was able to work out what problem they needed solved, and I could do it for them. The client did not want training. They wanted their leaders to reconnect, and newly onboarded leaders to bond with existing leaders, so that as a leadership team they could work together effectively and execute their strategic plan. That was why the room was arranged as a circle of chairs. That was also why the first thing I told them on "training" day was - "We are not here for training. We are here to play!"

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