"The package includes a 7-day tour worth MYR3500, a dinner event worth MYR600, a travel kit worth MYR400 and shopping vouchers worth MYR1500. The total value is MYR6000, but today we are offering this package at MYR2999 only! That's less than half price!" When you are able to convince the potential buyer how much more value he is getting vs how much he would be paying, you position your product as too good a deal to pass on.
What to do with this information:
When you are a buyer, recognise these tricks and don't let them affect you making the right decision. Don't hate marketers. It is their job to help sellers connect to their target audience. As a buyer it is your responsibility to understand the product and whether it fits you.
When you are a seller, this is a trick you can use. No matter how well you market, you must still have a good product if you want to stay in business. Do right by your customers.
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