"I made 1 million in sales within the first 10 months, and you can do it too. I will show you how." Sometimes marketers sell dreams. They appeal to your deepest desires. If they can do it, why not you? They may have downplayed the challenges and hardships involved and the skills needed.
What to do with this information:
When you are a buyer, recognise these tricks and don't let them affect you making the right decision. Don't hate marketers. It is their job to help sellers connect to their target audience. As a buyer it is your responsibility to understand the product and whether it fits you.
When you are a seller, this is a trick you can use. No matter how well you market, you must still have a good product if you want to stay in business. Do right by your customers.
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