The Call To Action is a common technique among marketeers. Emails you receive have a large, attractive button that says "Get Free Credit". Apps you browse show prominent links saying "Download for Free". Webpages have "Contact Us", "Free Consultation" or "Create a Free Account" buttons appearing conveniently after videos or passages wow you with benefits of the products. The Call To Action is simple and direct, and leads you to do something that feels natural and attractive.
What to do with this information:
When you are a buyer, recognise these tricks and don't let them affect you making the right decision. Don't hate marketers. It is their job to help sellers connect to their target audience. As a buyer it is your responsibility to understand the product and whether it fits you.
When you are a seller, this is a trick you can use. No matter how well you market, you must still have a good product if you want to stay in business. Do right by your customers.
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