Sunday, 16 May 2021

Effective Communication


The biggest misconception about effective communication is that communication is about knowing what to say and how to express yourself. I argue that communication is about listening. If you can't empathise with your counterpart and can't understand his or her priorities and pain points, it will be a struggle to let him or her understand your perspective. 

This and other tips in my book Every Employee an Entrepreneur, available at: 

Shopee Malaysia

Lazada Malaysia

Google Playstore e-book

Amazon

Amazon Kindle e-book 

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