Tune in to Wii FM

 

I attended a BNI training on Saturday. I conduct training for a living, but it is always interesting for me to attend training conducted by others. I am always able to gain something from training sessions I attend. This is something I have learned to do. It is not automatic. I have learned to tune in to Wii FM. Wii FM means What's In It For Me. No matter what situation you are in, if you are smart about it, if you are proactive and take action, you will gain something or learn something. You will be able to find value. Not everyone interprets Wii FM the same way. Some expect others to serve results to them on a platter. They think, okay I've paid the fee, or I'm spending time with you, so show me what's in it for me. Show me the money. Serve me. This doesn't always work. I once attended an event with an intention to sell my products. On the day itself, I realised the attendees were not the type who would buy. They would try, but they were not willing to spend. I might have got upset and sworn never to attend such events again, but instead I took the opportunity to understand this particular target market. I also learned by observing how they responded to my products. I didn't walk away with sales, but I gained valuable insights. Seek, and you shall find.