I have written much about various marketing techniques, both for you to be aware of and for you to implement. Here's a slightly different perspective on the matter. There is a problem of understanding these marketing techniques too well. We may sometimes reject products before we consider them fairly, simply because we recognise the marketing tactics that are applied. We cleverly tell ourselves, "Hey I know this trick and I'm not going to be fooled!". The technique has backfired for the marketeer. We avoid the product and conclude it must be a poor product, or a product we don't need, without realising that we are biased when jumping to such a conclusion. If it is actually a product that can benefit us, we should spend time to evaluate it before deciding.
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