You have 20 years of HR experience. You summarise the lessons you've learnt into 5 big areas, and you find corresponding keywords which form an acronym H.U.M.A.N. You draw a five bubble diagram and name this your system. It is certainly unique to you, because you came up with it. A simple thing to do, and with it, you are now perceived as an expert who has developed a methodology.
What to do with this information:
When you are a buyer, recognise these tricks and don't let them affect you making the right decision. Don't hate marketers. It is their job to help sellers connect to their target audience. As a buyer it is your responsibility to understand the product and whether it fits you.
When you are a seller, this is a trick you can use. No matter how well you market, you must still have a good product if you want to stay in business. Do right by your customers.
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