True Story: This particular guru has a methodology called XYZ which will help you overcome your financial difficulties and live the life you want. He has a fantastic ad, with absorbing copywriting and eye-catching images. You sign up for free to join an exclusive Facebook group. He offers multiple videos you can watch and learn from. After spending hours reading text, watching videos, and waiting days for the next bit of information to be released, you still don't know what XYZ stands for. But you are so hyped up about it that you decide that even if you don't buy the product eventually, at least you want to continue following this guru until you know what XYZ stands for. This is a clever and effective way to build hype and keep people interested in your product.
What to do with this information:
When you are a buyer, recognise these tricks and don't let them affect you making the right decision. Don't hate marketers. It is their job to help sellers connect to their target audience. As a buyer it is your responsibility to understand the product and whether it fits you.
When you are a seller, this is a trick you can use. No matter how well you market, you must still have a good product if you want to stay in business. Do right by your customers.
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