Be on the same side.
Most people when they consider themselves in a negotiation, they automatically see themselves in a zero sum game. You and the other party are on opposite ends of a table. When one side gains, the other loses. So both sides fight mercilessly to get what they want. This limiting mindset results in many people walking away from negotiations having gained little or nothing.
What master negotiators do is they learn to understand their counterpart and see from their perspective. They build trust and try to help their counterpart achieve what is most important for them. When you frame a negotiation as a problem to solve together instead of a tug of war, you will be more creative in finding a solution.
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